Design Education Introduces an AR Guide to Enhance the Brand Cultural Image of the Zhanghu Community

DOI

10.2991/978-2-38476-245-3_25How to use a DOI?

Keywords

design education; AR tour guide; brand culture; place creation; community development

Abstract

At present, the local government is paying more and more attention to the cultural development of various places, and actively promoting community values is the primary core. Although the Zhanghu Community in Yunlin County has common crises and problems in Taiwanese communities, such as inaccessible transportation, aging population, and youth migration, it still has rich products, unique customs, natural and cultural landscapes, and other advantages are worthy of in-depth exploration and discussion in multiple dimensions. Through community training in design education, we could solve many issues and difficulties in the Community. As generations advance, today’s post-epidemic society has become inseparable from the technology industry. People pay more and more attention to relationships and the experience process, and most industries have begun to integrate with it. They look forward to using more diversified design thinking to lead community culture to create different sparks and to bring innovations to community development through more information and communication technologies. This research uses Case Study, Guide and Actual Measurement, literature collection, and analysis. Combine AR navigation and other steps to add the Community’s characteristics and brand cultural image to design analysis and planning. Based on the collected and analyzed content, conduct in-depth discussions on design education planning and repeated discussions, select suitable works, and run community promotion.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Li-Hsun Peng
AU  - Chi-Yu Pan
AU  - Kharisma Creativani
PY  - 2024
DA  - 2024/05/20
TI  - Design Education Introduces an AR Guide to Enhance the Brand Cultural Image of the Zhanghu Community
BT  - Proceedings of the International Conference on Current Issues in Education (ICCIE 2023)
PB  - Atlantis Press
SP  - 232
EP  - 239
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-245-3_25
DO  - 10.2991/978-2-38476-245-3_25
ID  - Peng2024
ER  -