The Orientation of Urban Image and the Strategy of Cultural Communication

DOI

10.2991/iccia-17.2017.135How to use a DOI?

Keywords

design, city, image, city culture, city image orientation, city image transmission.

Abstract

From the definition of urban image, the image of the city is very broad, from its natural geographical environment, social security situation, economic and trade level, building landscape, transportation, business, education and other facilities, Government governance model, historical and cultural traditions to the people's quality of life, values and behavior, etc., all belong to a city image awareness. In general, the city image is a city history and culture and visual characteristics of the comprehensive show. The city image of the accurate positioning can effectively highlight the characteristics and connotation of a city. The overall paradigm of urban image transmission is to make full use of the self-shaping and others in the urban orientation and the binary tension of the image elements to form a preferred strategy. Through the construction of urban characteristics, accurate positioning of the city image, attracting more and more external resources and urban audience, the purpose is to promote the city's economic and cultural development. In the process of urban image planning, the government should combine the local geographical characteristics, landscape characteristics and cultural background, and make a rigorous, regional and effective construction and dissemination of the local cultural background.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yue Huang
AU  - Shuai Yang
PY  - 2016/07
DA  - 2016/07
TI  - The Orientation of Urban Image and the Strategy of Cultural Communication
BT  - Proceedings of the 2nd International Conference on Computer Engineering, Information Science & Application Technology (ICCIA 2017)
PB  - Atlantis Press
SP  - 768
EP  - 770
SN  - 2352-538X
UR  - https://doi.org/10.2991/iccia-17.2017.135
DO  - 10.2991/iccia-17.2017.135
ID  - Huang2016/07
ER  -