Game theory research on the “lemon” problem of the e-commerce market

DOI

10.2991/iccia.2012.375How to use a DOI?

Keywords

E-commerce, “lemon” problem, information asymmetry, game

Abstract

“Lemon” problem is a concrete manifestation of information asymmetry. In the e-commerce market, due to its unique and open character, the problem is even worse than the traditional market, restricting the development of the e-commerce market. This paper analyzes the reasons for the “lemon” problem in the e-commerce market, using the game theory to discuss how to solve this problem, finally get the specific approaches from multi-angles.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yan Lin
PY  - 2014/05
DA  - 2014/05
TI  - Game theory research on the “lemon” problem of the e-commerce market
BT  - Proceedings of the 2012 2nd International Conference on Computer and Information Application (ICCIA 2012)
PB  - Atlantis Press
SP  - 1513
EP  - 1515
SN  - 1951-6851
UR  - https://doi.org/10.2991/iccia.2012.375
DO  - 10.2991/iccia.2012.375
ID  - Lin2014/05
ER  -