Analysis of the Application of Social E-commerce Marketing

DOI

10.2991/iccia.2012.272How to use a DOI?

Keywords

e-commerce, social e-commerce, SNS, micro blogging marketing

Abstract

During the e-commerce boom period, many traditional companies have joined the e-commerce market, and enterprise users of e-commerce sites have reached saturation. Enterprises that only rely on the site's navigation or search systems have been unable to meet the needs of users. Social e-commerce which combines social media with traditional e-commerce has become a mainstream trend. In this paper, the development status of social e-commerce will be discussed, in order to provide the development strategy to solve social e-commerce marketing issues.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Libo Wen
AU  - Yeqian Ni
AU  - Bin Huang
PY  - 2014/05
DA  - 2014/05
TI  - Analysis of the Application of Social E-commerce Marketing
BT  - Proceedings of the 2012 2nd International Conference on Computer and Information Application (ICCIA 2012)
PB  - Atlantis Press
SP  - 1106
EP  - 1108
SN  - 1951-6851
UR  - https://doi.org/10.2991/iccia.2012.272
DO  - 10.2991/iccia.2012.272
ID  - Wen2014/05
ER  -