Marketing Strategy of Tourism Based on the E-commerce Environment

DOI

10.2991/iccia.2012.249How to use a DOI?

Keywords

E-commerce, Tourism, Marketing Strategy

Abstract

In the e-commerce environment, some current situations still exist in the development of China’s tourism, such as the single marketing tool, the unclear direction of development in the tourist websites, the low level of personalized products, imperfect legal system and payment platform, delayed information delivery. This essay aims at exploring how to combine traditional and interactive marketing, clearing the direction, refining the business segments, providing a personalized service, effectively combining tourism and mobile e-commerce, forming an optimized marketing strategy of development.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Yeqian Ni
AU  - Libo Wen
AU  - Bin Huang
PY  - 2014/05
DA  - 2014/05
TI  - Marketing Strategy of Tourism Based on the E-commerce Environment
BT  - Proceedings of the 2012 2nd International Conference on Computer and Information Application (ICCIA 2012)
PB  - Atlantis Press
SP  - 1018
EP  - 1020
SN  - 1951-6851
UR  - https://doi.org/10.2991/iccia.2012.249
DO  - 10.2991/iccia.2012.249
ID  - Ni2014/05
ER  -