Research on the Media Image Construction of “People’s Daily” on Alzheimer’s Disease

DOI

10.2991/assehr.k.210902.031How to use a DOI?

Keywords

Alzheimer’s disease, Aging of population, Health communication, News report, Frame theory, Content analysis

Abstract

The “China Statistical Yearbook 2020” issued by the National Bureau of Statistics shows that China’s elderly population aged 65 and above has reached 176 million in 2019, accounting for 12.6% of the country’s total population, realizing the transition to an aging society. [4] Solving the problem of aging is an important issue for China’s development in this century, and it is very important to scientifically and effectively deal with the rapid development of the aging population in the middle of this century. The Alzheimer’s Disease China (ADC) believes that the neurodegenerative cognitive disorder represented by Alzheimer’s disease has become a part of the aging problem of Chinese society and needs to be solved. In China, the number of Alzheimer’s patients in the country reached approximately 10 million in 2018. The public has misunderstandings about Alzheimer’s disease, and it is imperative to increase the social attention of Alzheimer’s disease. The study selects relevant reports on Alzheimer’s disease since the inception of the People’s Daily. Based on the news frame theory, it uses content analysis to conduct high-, middle-, and low-level research. The high-level research includes report time, report theme, report genre, and length of the report, the middle-level research includes news source and emotional tendency, and the low-level research performs word frequency analysis. It draws conclusions through statistics and analysis, analyzes and summarizes the relevant reports of “Alzheimer’s disease” in “People’s Daily” for the Chinese media to learn from, and puts forward reasonable suggestions for its shortcomings.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Cheng Li
AU  - Rujing Hao
PY  - 2021
DA  - 2021/09/04
TI  - Research on the Media Image Construction of “People’s Daily” on Alzheimer’s Disease
BT  - Proceedings of 6th International Conference on Contemporary Education, Social Sciences and Humanities. (Philosophy of Being Human as the Core of Interdisciplinary Research) (ICCESSH 2021)
PB  - Atlantis Press
SP  - 185
EP  - 196
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210902.031
DO  - 10.2991/assehr.k.210902.031
ID  - Li2021
ER  -