Proceedings of 6th International Conference on Contemporary Education, Social Sciences and Humanities. (Philosophy of Being Human as the Core of Interdisciplinary Research) (ICCESSH 2021)

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Mass Media — Human Being — Society: Specifics of Interaction in the Digital Age

Authors
Denis I. Chistyakov
Corresponding Author
Denis I. Chistyakov
Available Online 4 September 2021.
DOI
10.2991/assehr.k.210902.013How to use a DOI?
Keywords
Media and individual, Mediatization of society, Print media, Digital media, Information, The social institution of media
Abstract

The article analyzes the problems of interaction between modern media, the individual, and social groups. It shows the change in the impact of the media on the target audience in the movement of society from modern to postmodern and traditional media to digital. The article reviews the relevant sociological and philosophical concepts that comprehend the changing relationship between society and mass-media communicators – S. Zizek, A. Giddens, H. Blumer, D. McQuail, J. Baudrillard, R. Debray, S. Kravchenko, and others. Modern mass media is presented in the article as a specific social institution, which has all the means and possibilities to exert a powerful influence on society and the individual. Particular attention is paid to the processes of institutionalization of the mass media, which allows the latter to imitate the natural interactions of social groups and communicators, and thus imitate the method of communication itself. It is emphasized that in this way, the mass media expand their potential to regulate the social and political life of any country.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of 6th International Conference on Contemporary Education, Social Sciences and Humanities. (Philosophy of Being Human as the Core of Interdisciplinary Research) (ICCESSH 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
4 September 2021
ISBN
978-94-6239-425-4
ISSN
2352-5398
DOI
10.2991/assehr.k.210902.013How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Denis I. Chistyakov
PY  - 2021
DA  - 2021/09/04
TI  - Mass Media — Human Being — Society: Specifics of Interaction in the Digital Age
BT  - Proceedings of 6th International Conference on Contemporary Education, Social Sciences and Humanities. (Philosophy of Being Human as the Core of Interdisciplinary Research) (ICCESSH 2021)
PB  - Atlantis Press
SP  - 79
EP  - 83
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210902.013
DO  - 10.2991/assehr.k.210902.013
ID  - Chistyakov2021
ER  -