Research on the Influence of Ideological and Political Education on the Branding Construction of Private Colleges and Universities

DOI

10.2991/iccessh-19.2019.324How to use a DOI?

Keywords

ideological and political education; private colleges; branding

Abstract

In recent years, with the globalization of economy, the internationalization of education, the increasing popularity of domestic higher education, and the continuous reform of the internal system of private universities, the development of the national education has entered a new normal. School branding has become an important "weight" for private school education market resources. Private colleges and universities want to promote school construction and social development trends, and further consolidate and improve their position in the field of education. It must be paid attention to brand building, starting from the creation of private college brands. There are many influencing factors in the brand construction of private colleges, and ideological and political education is one of the influencing factors, and plays an important role in the process of brand building in private universities. Therefore, in addition to continuously upgrading other hardware facilities, private colleges and universities should also pay attention to the influence of ideological and political education on the branding construction of private colleges and universities, especially the positive influence of branding in the construction of branding. By exerting the positive influence of ideological and political education on brand building, it will be necessary to enhance brand connotation, strengthen its own advantages, and achieve comprehensive, coordinated and sustainable development of private colleges and universities.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yiheng Wang
PY  - 2019/07
DA  - 2019/07
TI  - Research on the Influence of Ideological and Political Education on the Branding Construction of Private Colleges and Universities
BT  - Proceedings of the 4th International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2019)
PB  - Atlantis Press
SP  - 1476
EP  - 1483
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccessh-19.2019.324
DO  - 10.2991/iccessh-19.2019.324
ID  - Wang2019/07
ER  -