Research on the New Media Communication of NetEase Games

DOI

10.2991/iccessh-18.2018.353How to use a DOI?

Keywords

new media communication; NetEase games

Abstract

At present, online games and new media are in the rising period of social development. People are making contacts with them all the time in their daily life directly or indirectly, actively or passively. NetEase games has shown its own communication capabilities and promotion potential in the field of new media communication and achieved a certain degree of communication results, but it also reflects many problems in the new media communication. Making in-depth analysis by combining with the new media communication, exploring how to better jump out of the strange circle of generalized and stereotypical new media communication of game companies and break the social public's immunity to the communication mode become the problems that need to be solved urgently for the new media communication of NetEase games.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Lu Wang
AU  - Xiaozhuo Jiang
PY  - 2018/07
DA  - 2018/07
TI  - Research on the New Media Communication of NetEase Games
BT  - Proceedings of the 3rd International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2018)
PB  - Atlantis Press
SP  - 1604
EP  - 1613
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccessh-18.2018.353
DO  - 10.2991/iccessh-18.2018.353
ID  - Wang2018/07
ER  -