The Dissemination Strategy of the British National Image in China from the Public Account of "UK Now"

DOI

10.2991/iccessh-18.2018.301How to use a DOI?

Keywords

WeChat public account; contents; SI-UK Education Council; national image; dissemination strategy

Abstract

The continuous development of new media technologies has resulted in a diversity of communication methods and a wider range of communication. When communicating with new media, the multi-angle dissemination of national image should first consider the multiple dimensions that influence the national image. While the "UK Now" spreads the image of the British nation, although the content focuses on the "art", it involves many dimensions of the country’s image, including many aspects, such as the related cultural image, urban image, historical image, national quality, and government image and so on. In the new media environment, the dissemination of national image should fully consider the characteristics of the target of dissemination; make rational use of emerging media resources, and advance with the times. Therefore, how to formulate reasonable communication strategy and enhance the reputation of the country is of great strategic significance to the spread of national image.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xinrui Li
PY  - 2018/07
DA  - 2018/07
TI  - The Dissemination Strategy of the British National Image in China from the Public Account of "UK Now"
BT  - Proceedings of the 3rd International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2018)
PB  - Atlantis Press
SP  - 1382
EP  - 1387
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccessh-18.2018.301
DO  - 10.2991/iccessh-18.2018.301
ID  - Li2018/07
ER  -