Proceedings of the 3rd International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2018)

Research on Destination Image Perception Based on Digital Footprint of Tourism -- Taking Xi’an as an Example

Authors
Wen Pang, Shu Wang, Danqing Chen, Renfeng Wang
Corresponding Author
Wen Pang
Available Online July 2018.
DOI
10.2991/iccessh-18.2018.280How to use a DOI?
Keywords
Xi'an; digital footprint; content analysis; image perception
Abstract

The research on the image perception of tourism destinations is a hot topic in the study of tourism at home and abroad. However, it still needs to be supplemented and perfected in research methods and research on destination emotional images. This article takes Xi'an as the research object, selects the digital footprint of network travel notes as the data source, uses Rost ContentMing software to extract the high-frequency feature words of Xi'an tourism image and forms the semantic network, adopts content analysis method and grounded theory to analyze the cognitive image and emotional image of Xi'an tourism. As a result, the overall image of tourists on Xi'an is a cultural and humanistic tourism destination. Xi'an’s tourism image carrier is a thousand-year-old ancient capital. It has a strong cultural atmosphere, a long-standing humanistic feeling, and exquisite historical artifacts, etc. The tourists' overall emotional perception on Xi'an is positive. The positive perception mainly comes from tourism landscape, natural environment, special cuisine, and convenient transportation. The negative perception mainly comes from scenic spot management services.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

Volume Title
Proceedings of the 3rd International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
July 2018
ISBN
978-94-6252-528-3
ISSN
2352-5398
DOI
10.2991/iccessh-18.2018.280How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Wen Pang
AU  - Shu Wang
AU  - Danqing Chen
AU  - Renfeng Wang
PY  - 2018/07
DA  - 2018/07
TI  - Research on Destination Image Perception Based on Digital Footprint of Tourism -- Taking Xi’an as an Example
BT  - Proceedings of the 3rd International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2018)
PB  - Atlantis Press
SP  - 1269
EP  - 1276
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccessh-18.2018.280
DO  - 10.2991/iccessh-18.2018.280
ID  - Pang2018/07
ER  -