The Application of QR Code in Improving Participants' Acceptance for Art Works

DOI

10.2991/iccessh-18.2018.155How to use a DOI?

Keywords

QR Code; contemporary art; acceptance; purchase intention

Abstract

With the rapid development of intelligent mobile phone technology, QR Code is used more widely and popularized by mobile phone combined with barcode reader. At the beginning of the study, the comparison of the relevant literature and data shows that the foreign popularity rate of QR Code technology is far greater than that of our country, especially in the field of art. Although the use of QR Code is very simple, the number of effective QR Codes for auxiliary navigation is very scarce in the field of contemporary art, which causes confusion for visitors to understand the content of art works. After combining the relevant information and the corresponding research methods, this paper has compared respondents with the use of the QR Code reader to assist in understanding the present and contemporary art works. The expected conclusion is that through the intervention of QR Code, the respondents will be more comprehensive and convenient in understanding the content of the works of art. Meanwhile, it will also enhance their ability to study the art works actively, thereby positively affecting their intention on the purchase of relevant art works in the future.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Dongying Dou
PY  - 2018/07
DA  - 2018/07
TI  - The Application of QR Code in Improving Participants' Acceptance for Art Works
BT  - Proceedings of the 3rd International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2018)
PB  - Atlantis Press
SP  - 691
EP  - 693
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccessh-18.2018.155
DO  - 10.2991/iccessh-18.2018.155
ID  - Dou2018/07
ER  -