Study on Cultural Brand of Harbin Wheat Stalk Artwork

DOI

10.2991/iccessh-18.2018.144How to use a DOI?

Keywords

wheat stalk artwork; "One Belt and One Road"; brand research

Abstract

Combining the cultural brand development strategy of Harbin wheat Stalkartworks with the internal resources and external environment of its own construction, and comprehensivly analyzing these factors, to explore the feasible path of cultural brand of Harbin wheat stalk artworks. Through the combination of theoretical analysis and practice, with the perspective of interaction principle as the innovation point, the author explores a feasible path for the cultural brand construction of Harbin wheat Stalkartworks to effectively serve the "One Belt and One Road" project construction and Harbin ice-snow cultural tourism construction.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xue Jiang
AU  - Xiaohui Zhang
PY  - 2018/07
DA  - 2018/07
TI  - Study on Cultural Brand of Harbin Wheat Stalk Artwork
BT  - Proceedings of the 3rd International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2018)
PB  - Atlantis Press
SP  - 644
EP  - 647
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccessh-18.2018.144
DO  - 10.2991/iccessh-18.2018.144
ID  - Jiang2018/07
ER  -