Differentiation Research of Daily Ceramic Products

DOI

10.2991/iccessh-18.2018.142How to use a DOI?

Keywords

daily-use ceramics; demand; differentiation; marketing

Abstract

The phenomenon of homogenization of daily-use ceramics in China is relatively serious. It is difficult to meet the diversified consumer demand for daily-use ceramic products, and it also makes the enterprises less competitive. This article starts with the transformation of contemporary social consumer ideas, and then puts forward that daily ceramic products should focus on the differentiation of design, production and sales, in order to solve the conflicts between product homogeneity and the diversified consumer demands, and to promote the development of China's ceramic products for daily use.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Tao Tao
AU  - Xiaosong Zou
PY  - 2018/07
DA  - 2018/07
TI  - Differentiation Research of Daily Ceramic Products
BT  - Proceedings of the 3rd International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2018)
PB  - Atlantis Press
SP  - 636
EP  - 638
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccessh-18.2018.142
DO  - 10.2991/iccessh-18.2018.142
ID  - Tao2018/07
ER  -