Tourism Image Upgrading and Transformation of Sub-tourist-destination A Comparative Study Based on Heishan Valley and Jinfo Mountain in Chongqing

DOI

10.2991/iccessh-17.2017.218How to use a DOI?

Keywords

sub-tourist-destination; image upgrading; Heishan Valley; Jinfo Mountain

Abstract

The development and transformation of sub-tourist-destination (STD) has been currently a hot topic in academia. This article firstly demonstrates the importance of tourism image in upgrading of scenic spot. Then, it combs the evaluation system of STD based on the point of tourism image. And thirdly, there is a comparison of tourist market, tourism image and local resident's attitude between Jin fo Mountain Scenic Spot and Heishan Valley Scenic Spot in Chongqing. Qualitative evaluation to resort resource of Heishan Valley has been made. According to this research, Heishan Valley Scenic Spot has typical attribute of STD which can be upgraded by its predominant resort resources. To get out of STD dilemma, the new tourism image of different tourist market and rich-in-experience products must be explored.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Kun Zhou
PY  - 2017/06
DA  - 2017/06
TI  - Tourism Image Upgrading and Transformation of Sub-tourist-destination A Comparative Study Based on Heishan Valley and Jinfo Mountain in Chongqing
BT  - Proceedings of the 2nd International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2017)
PB  - Atlantis Press
SP  - 937
EP  - 941
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccessh-17.2017.218
DO  - 10.2991/iccessh-17.2017.218
ID  - Zhou2017/06
ER  -