Project Management for Cultural and Creative Goods

DOI

10.2991/iccessh-16.2016.134How to use a DOI?

Keywords

project management; cultural and creative goods

Abstract

This paper aims to use Project Management techniques to explore the feasibility of the marketing of Cultural and Creative Goods. According to the five steps of project management theory, they are start, planning, execution and control to the end. In practice the combination of case execution with the situation analysis, strategic planning, value creation, product sales, customer service of marketing management, one by one to expand the planning, implementation and control, to the end of the project. The result of study is to assess the performance of marketing project and review the implementation processes to figure out the defects, also provide with proposed recommendations for cultural and creative managers to improve the implementation of marketing program for Cultural and Creative Goods.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Liya Lin
AU  - Guochao Lin
PY  - 2015/09
DA  - 2015/09
TI  - Project Management for Cultural and Creative Goods
BT  - Proceedings of the 2016 International Conference on Contemporary Education, Social Sciences and Humanities
PB  - Atlantis Press
SP  - 530
EP  - 533
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccessh-16.2016.134
DO  - 10.2991/iccessh-16.2016.134
ID  - Lin2015/09
ER  -