An Analysis and Reflection on Reading of College Students' WeChat Reading

DOI

10.2991/iccese-18.2018.227How to use a DOI?

Keywords

micro-letter; status analysis; value guidance

Abstract

The fragmented reading of the Internet era has greatly impacted college students' reading preferences. Through WeChat, college students get text reading, image appreciation, sound communication, so WeChat is that they use mobile Internet terminal to read the new way. Through the analysis of the use about college students’ WeChat, the following conclusions are drawn: from the motivation of college students' using WeChat, the demand for knowledge growth is the strongest, and the demand for emotional consumption is the weakest. From the reading content of college students’ WeChat, the campus consulting category, especially the school's WeChat is the primary concern and reading of college students. Based on this study, it is found that it is necessary to guide students to use a reasonable WeChat, play the role of WeChat in the growth and emotional needs of college students. On the other hand, the universities should pay attention to the development of WeChat function and play the role of new media Media "to the cultural people" role, to serve the needs of students to grow.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yuchen Zheng
AU  - Que’er Hong
PY  - 2018/03
DA  - 2018/03
TI  - An Analysis and Reflection on Reading of College Students' WeChat Reading
BT  - Proceedings of the 2nd International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2018)
PB  - Atlantis Press
SP  - 1025
EP  - 1027
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccese-18.2018.227
DO  - 10.2991/iccese-18.2018.227
ID  - Zheng2018/03
ER  -