Proceedings of the 2nd International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2018)

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Study on the Promotion, Management and Maintenance of Domestic Ceramic Brands in China

Authors
Huiwen Li
Corresponding Author
Huiwen Li
Available Online March 2018.
DOI
10.2991/iccese-18.2018.219How to use a DOI?
Keywords
domestic ceramic; brand promotion; management; maintenance
Abstract

Developing brand is the only way for China's ceramic industry. This paper starts with the promotion, management and maintenance of brands to briefly explain the problems that should be paid attention to in developing domestic ceramic brands.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2nd International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
March 2018
ISBN
978-94-6252-495-8
ISSN
2352-5398
DOI
10.2991/iccese-18.2018.219How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Huiwen Li
PY  - 2018/03
DA  - 2018/03
TI  - Study on the Promotion, Management and Maintenance of Domestic Ceramic Brands in China
BT  - Proceedings of the 2nd International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2018)
PB  - Atlantis Press
SP  - 977
EP  - 979
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccese-18.2018.219
DO  - 10.2991/iccese-18.2018.219
ID  - Li2018/03
ER  -