Proceedings of the 2nd International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2018)

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A Discourse Analysis on Outdoor Advertising about Real Estate from the Perspective of Eco-linguistics

Authors
Maoqun Zhang
Corresponding Author
Maoqun Zhang
Available Online March 2018.
DOI
10.2991/iccese-18.2018.135How to use a DOI?
Keywords
eco-linguistics; ecosophy; green grammar; real estate outdoor advertising
Abstract

Eco-linguistics is an interdisciplinary which combines ecology and linguistics. It focuses on the study of language ecology and investigates the relationship between language and ecology, which reflects the idea of returning language to the natural ecology. The birth of eco-linguistics not only helps to establish a new type of relationship between mankind and the natural environment, but also helps to improve the value of linguistics itself. In recent years, eco-linguistics has been highly valued by many linguists at home and abroad. They think that eco-linguistics, especially eco-discourse analysis, must pay attention to the ecological philosophy that analysts should have ecological concept. Under the guidance of ecological philosophy and green grammar, this essay will analyze the ecocriticism of real estate outdoor advertisement discourse. Besides, it will describe the relationship between real estate advertisement and language environment. What’s more, it will reveal the ecological development road of the real estate outdoor advertising language. Finally, it will help consumers sensibly accept real estate outdoor advertising contents.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2nd International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
March 2018
ISBN
978-94-6252-495-8
ISSN
2352-5398
DOI
10.2991/iccese-18.2018.135How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

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TY  - CONF
AU  - Maoqun Zhang
PY  - 2018/03
DA  - 2018/03
TI  - A Discourse Analysis on Outdoor Advertising about Real Estate from the Perspective of Eco-linguistics
BT  - Proceedings of the 2nd International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2018)
PB  - Atlantis Press
SP  - 593
EP  - 595
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccese-18.2018.135
DO  - 10.2991/iccese-18.2018.135
ID  - Zhang2018/03
ER  -