Assessment of English Versions of Product Introductions of Alcoholic Drinks From Functionalist Approaches

DOI

10.2991/iccese-18.2018.122How to use a DOI?

Keywords

assessment; product introductions of alcoholic drinks; functionalist approaches; Skopostheorie

Abstract

With the help of Nord’s model for translation-oriented text analysis, the author finds out how the Chinese and English product introductions of alcoholic drinks differ after conducting the analysis of the intratextual and extratextual factors in the Chinese product introductions and the parallel English product introductions. On the one hand, the Skopostheorie guides the assessment, from an overall point of view, of the English versions of the Chinese product introductions; the findings in the text analysis of both Chinese and English product introductions of alcoholic drinks, on the other, stands as the framework of reference against which a large part of the assessment is done. Improvements of the poor translation are accordingly suggested in light of the functionalist approaches.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiuqin Hong
PY  - 2018/03
DA  - 2018/03
TI  - Assessment of English Versions of Product Introductions of Alcoholic Drinks From Functionalist Approaches
BT  - Proceedings of the 2nd International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2018)
PB  - Atlantis Press
SP  - 530
EP  - 536
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccese-18.2018.122
DO  - 10.2991/iccese-18.2018.122
ID  - Hong2018/03
ER  -