Proceedings of the 2017 International Conference on Culture, Education and Financial Development of Modern Society (ICCESE 2017)

The Translation Methods of Cosmetic Brand Name

Authors
Yu Zhang
Corresponding Author
Yu Zhang
Available Online May 2017.
DOI
10.2991/iccese-17.2017.69How to use a DOI?
Keywords
brand name; cosmetic; translation methods
Abstract

With the rapid development of economy, commercial activity grows steadily, and people are pursuing for more luxurious, higher quality of life. As to cosmetic enterprise, what is important to the sellers is how to make their products more fascinating to attract more eyeballs. With a good brand name translation, the brand can make success among a variety of cosmetics in the violent market competition. So the foreign sellers intend to expend much more thoughts in building a brand image as they access to Chinese market. And domestic cosmetic companies focus on stepping into the foreign market using a good brand name translation. As a kind of special consumer goods, the makeup cosmetics attract a lot of attention. There are more and more multiple types of cosmetic from home and abroad, which sell well in the market. Good sale volume is closely related to the suitable translation of the brand names. Therefore, this paper analyzes the cosmetic brand name translation on the basis of disciplines of brand translation and stylistic features, and combines it with rules of word selection and lexical characteristics.

Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2017 International Conference on Culture, Education and Financial Development of Modern Society (ICCESE 2017)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
May 2017
ISBN
978-94-6252-330-2
ISSN
2352-5398
DOI
10.2991/iccese-17.2017.69How to use a DOI?
Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Yu Zhang
PY  - 2017/05
DA  - 2017/05
TI  - The Translation Methods of Cosmetic Brand Name
BT  - Proceedings of the 2017 International Conference on Culture, Education and Financial Development of Modern Society (ICCESE 2017)
PB  - Atlantis Press
SP  - 265
EP  - 269
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccese-17.2017.69
DO  - 10.2991/iccese-17.2017.69
ID  - Zhang2017/05
ER  -