The Translation Methods of Cosmetic Brand Name

DOI

10.2991/iccese-17.2017.69How to use a DOI?

Keywords

brand name; cosmetic; translation methods

Abstract

With the rapid development of economy, commercial activity grows steadily, and people are pursuing for more luxurious, higher quality of life. As to cosmetic enterprise, what is important to the sellers is how to make their products more fascinating to attract more eyeballs. With a good brand name translation, the brand can make success among a variety of cosmetics in the violent market competition. So the foreign sellers intend to expend much more thoughts in building a brand image as they access to Chinese market. And domestic cosmetic companies focus on stepping into the foreign market using a good brand name translation. As a kind of special consumer goods, the makeup cosmetics attract a lot of attention. There are more and more multiple types of cosmetic from home and abroad, which sell well in the market. Good sale volume is closely related to the suitable translation of the brand names. Therefore, this paper analyzes the cosmetic brand name translation on the basis of disciplines of brand translation and stylistic features, and combines it with rules of word selection and lexical characteristics.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Yu Zhang
PY  - 2017/05
DA  - 2017/05
TI  - The Translation Methods of Cosmetic Brand Name
BT  - Proceedings of the 2017 International Conference on Culture, Education and Financial Development of Modern Society (ICCESE 2017)
PB  - Atlantis Press
SP  - 265
EP  - 269
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccese-17.2017.69
DO  - 10.2991/iccese-17.2017.69
ID  - Zhang2017/05
ER  -