The Driving Way of Organizational Culture to the Connotative Development of Private Higher Learning Institution

DOI

10.2991/iccese-17.2017.58How to use a DOI?

Keywords

Private higher learning institution; organizational culture; connotative development

Abstract

Private higher learning institution is an important force of higher education in China, but at present the concept of the family and the students to them and the fierce competition mode of enrollment are basically at a disadvantage. If private higher learning institution would like to get sustainable development under the background of the competition in the face of education industrialization, it should build its own unique organizational culture system from the cultural control system (hard power) and cultural cohesion system (soft power) , Differentiate with competitors, form a unique core competitiveness, promote the connotative development.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jun Luo
AU  - Yefu Tang
AU  - Yulan Yu
PY  - 2017/05
DA  - 2017/05
TI  - The Driving Way of Organizational Culture to the Connotative Development of Private Higher Learning Institution
BT  - Proceedings of the 2017 International Conference on Culture, Education and Financial Development of Modern Society (ICCESE 2017)
PB  - Atlantis Press
SP  - 224
EP  - 226
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccese-17.2017.58
DO  - 10.2991/iccese-17.2017.58
ID  - Luo2017/05
ER  -