The Teaching Reform under the Applied Transformation by Case Teaching Method

DOI

10.2991/iccese-17.2017.22How to use a DOI?

Keywords

applied transformation; logistics marketing; case teaching

Abstract

The applied transformation of colleges and universities is purposed to cultivate the talents for local industry. Taking the logistics marketing teaching as an example and in combination with the real cases of enterprises, this article is designed to make students familiar with theories and concepts through the knowledge manifested in the cases, master management skills and eventually achieve the conversion of behaviors even beliefs as well as the seamless connection between theory and practice through the study of cases. This paper introduces the case teaching from three parts: teaching plan, case text and teaching guideline. The results figure out that a successful case teaching should be emphasized on three elements, in terms of the teaching ability of teachers, the study and practice ability of students and the design of practical curriculum materials.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Mei Chiao Lai
AU  - Chien Jen Hung
AU  - Gao Xu
PY  - 2017/05
DA  - 2017/05
TI  - The Teaching Reform under the Applied Transformation by Case Teaching Method
BT  - Proceedings of the 2017 International Conference on Culture, Education and Financial Development of Modern Society (ICCESE 2017)
PB  - Atlantis Press
SP  - 80
EP  - 84
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccese-17.2017.22
DO  - 10.2991/iccese-17.2017.22
ID  - Lai2017/05
ER  -