Characteristics of The Times of Chinese Film and Television Advertisement Creation Against the Backdrop of Media Convergence

DOI

10.2991/iccesd-19.2019.33How to use a DOI?

Keywords

Film and television advertising; Media convergence; Characteristics of The Times

Abstract

Film and television advertising is the fastest growing form of advertising in today's society, and it is also one of the most influential and effective mainstream media. Only by exploring the characteristics of the era of film and television advertising in the era of media convergence can we create film and television advertising works that meet the needs of The Times.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Bin Lu
AU  - Yuan Fang
AU  - Gang Zheng
PY  - 2019/07
DA  - 2019/07
TI  - Characteristics of The Times of Chinese Film and Television Advertisement Creation Against the Backdrop of Media Convergence
BT  - Proceedings of the 2019 International Conference on Contemporary Education and Society Development (ICCESD 2019)
PB  - Atlantis Press
SP  - 133
EP  - 135
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccesd-19.2019.33
DO  - 10.2991/iccesd-19.2019.33
ID  - Lu2019/07
ER  -