Analysis of Communication Effectiveness of Rubber Farmers in Riau Province, Indonesia

DOI

10.2991/iccelst-ss-19.2019.15How to use a DOI?

Keywords

Communication Effectiveness, Group Communication, Interpersonal Communication

Abstract

Communion is an important part of the development process. Therefore effective communication is needed to achieve development goals. Rubber is the second leading commodity from Riau Province, after oil palm, and most rubber commodities are managed by independent rubber pattern farmers. The success of this rubber farming development to increase the income and welfare of rubber farmers requires effective communication to achieve these goals. The purpose of this research is; (1) describe the internal and external characteristics of rubber farmers; (2) analyzing the effectiveness of rubber farmer communication; (3) analyze the relationship between characteristics and effects of communication on rubber farmers. The study was conducted in two potential districts for rubber commodities in Riau Province, namely Kuantan Singingi Regency and Kampar Regency. Respondents in this study were determined by purposive sampling and random sampling methods, with several respondents 143 rubber farmers. The results showed (1) internal characteristics and external characteristics of rubber farmers in the quite supportive category; (2) The effectiveness of interpersonal communication is in the effective category, while the effectiveness of group communication is in the quite effective category; and (3) The role of the government through extension workers is needed to improve the effectiveness of communication with farmer groups, because farmer groups are important institutions for agricultural development.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - R Yulida
AU  - Rosnita
AU  - Y Andriani
AU  - M Ikhwan
PY  - 2019/12
DA  - 2019/12
TI  - Analysis of Communication Effectiveness of Rubber Farmers in Riau Province, Indonesia
BT  - Proceedings of the International Conference of CELSciTech 2019 - Social Sciences and Humanities track (ICCELST-SS 2019)
PB  - Atlantis Press
SP  - 5
EP  - 9
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccelst-ss-19.2019.15
DO  - 10.2991/iccelst-ss-19.2019.15
ID  - 2019/12
ER  -