Social Network Analysis of Citizen Initiated Vaccination Campaigns on Twitter

DOI

10.2991/assehr.k.220501.014How to use a DOI?

Keywords

citizen-initiated campaign; social network analysis; Twitter; public relation; cognitive dissonance

Abstract

During the Covid-19 pandemic, opinions in the form of hashtags related to the early vaccination period are trending in early 2021. Among those hashtags, two hashtags that will be discussed here are #TolakDivaksinSinovac and #JokowiDivaksin. In this paper, those hashtags will be analyzed in the context of public communication related to the vaccination policy program. Thus, this study aims to determine the movement of opinions related to government policies on pro- and contra account through hashtags on Twitter. The main concept underlying this study was the citizen-initiated campaign (CIC), which originates from communication theory on social media. The method used is social network analysis at three levels, which are network, group, and individual. Through the Netlytic application software, data was collected and analyzed at network and group levels. The rest of the analysis at the individual level was performed using Gephi that helps in calculating an actor’s centrality. From the analysis, it is observed that the digital opinion character was common in both hashtags, whereas the CIC character was found only in the #JokowiDivaksin, referring to the congruence of the hashtag message content of pro-government public policy. Furthermore, the #JokowiDivaksin is more rational than the #TolakDivaksinSinovac, which is more emotional. The implication was that the #JokowiDivaksin had a slightly longer lifespan than the boycott hashtag #TolakDivaksinSinovac, hence the safe vaccination frame was also circulated longer on Twitter. Furthermore, it can be observed that such negative hashtag is a form of cognitive dissonance process, which explains why the public rejected vaccination at the time.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Astri Yogatama
AU  - Indar Sugiarto
AU  - Agustinus Bimo Gumelar
PY  - 2022
DA  - 2022/05/09
TI  - Social Network Analysis of Citizen Initiated Vaccination Campaigns on Twitter
BT  - Proceedings of the International Conference on Community Empowerment and Engagement (ICCEE 2021)
PB  - Atlantis Press
SP  - 122
EP  - 132
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220501.014
DO  - 10.2991/assehr.k.220501.014
ID  - Yogatama2022
ER  -