Branding Strategy of Bulls Syndicate as Clothing Motorcycle Worshiper

DOI

10.2991/assehr.k.220501.011How to use a DOI?

Keywords

Branding; Branding Strategy; Clothing Branding

Abstract

Bulls Syndicate operates various branding strategies to introduce the brand to a wide audience. Bulls Syndicate is a clothing brand with a motorcycle design in Solo City, Central Java. Bulls Syndicate establishes a branding strategy amid the intense competition among clothing industries. In executing branding strategy, Bulls Syndicate optimizes various techniques that they have been going through to fit the branding objectives. The purpose of this study is to explore the Bulls Syndicate branding strategy as a clothing motorcycle worshiper. This research is classified as descriptive research with a qualitative approach. Data were collected through interviews and observations, and supported by documentation. The informants of this research involved the store manager of Bulls Syndicate and the branding team of Bulls Syndicate. The results show that the branding strategy of Bulls Syndicate completely utilized eight out of eleven characteristics of the branding strategy. The activities include those focusing on specialization in driving products, upholding the authenticity, and quality of the product. These are the branding strategies of the motorcycle-oriented clothing store, Bulls Syndicate.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Hafidz Haykal
AU  - Palupi Palupi
PY  - 2022
DA  - 2022/05/09
TI  - Branding Strategy of Bulls Syndicate as Clothing Motorcycle Worshiper
BT  - Proceedings of the International Conference on Community Empowerment and Engagement (ICCEE 2021)
PB  - Atlantis Press
SP  - 89
EP  - 98
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220501.011
DO  - 10.2991/assehr.k.220501.011
ID  - Haykal2022
ER  -