Management Mechanism of Marketing Development Risks for Chinese International Contractors in Saudi Arabia

DOI

10.2991/iccahe-16.2016.122How to use a DOI?

Keywords

Saudi Arabia construction industry; Marketing development risk; Risk management mechanism

Abstract

For achieving the aim of long-term success in executing the "Going-out" strategy, it is essential for Chinese international contractors to manage marketing development risks accurately, effectively and lastingly. A management mechanism and detailed procedure for marketing development risks was developed and applied in Saudi Arabia construction market. Furthermore, marketing development risk register was identified, following by risk analysis including risk importance prioritization and comparative analysis. Accordingly, risk response plan was detailed in response actions according to the project practice attached with necessary risk contingency plan. It could serve as an example for Chinese international contractors to improve risk management mechanism and enhance risk control performance.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - C. Wang
AU  - T.R. Huang
AU  - Y. Liu
PY  - 2016/10
DA  - 2016/10
TI  - Management Mechanism of Marketing Development Risks for Chinese International Contractors in Saudi Arabia
BT  - Proceedings of the 2016 5th International Conference on Civil, Architectural and Hydraulic Engineering (ICCAHE 2016)
PB  - Atlantis Press
SP  - 768
EP  - 776
SN  - 2352-5401
UR  - https://doi.org/10.2991/iccahe-16.2016.122
DO  - 10.2991/iccahe-16.2016.122
ID  - Wang2016/10
ER  -