How COVID-19 Pandemic Changes Job Seeker Perceptions about an Indonesian Giant Startup as Top Employers
Perceptions of Generation Z
- DOI
- 10.2991/aebmr.k.201222.042How to use a DOI?
- Keywords
- Employer Brand, Corporate Reputation, COVID-19, Business Student, Gen Z
- Abstract
The COVID-19 pandemic has caused some technology-based startups to collapse. In recent years, startups have emerged as the top employer in labor competition. Moreover, COVID-19 has pushed technology-based startups to reduce their employees. Enforcement Large-scale social restrictions have reduced the use of ride hailing or digital-based transportation about 75%. These conditions affect employer branding that has been built a long time ago. The organization needs to manage its image to maximize recruiting effectiveness and attract job seekers or applicants. This research purpose of examining the impact of employer branding and corporate reputation on the intention to apply to an Indonesian giant startup through a person-organization fit. This research was conducted based on data from 570 business students at the State University of Malang, Indonesia. This study tried to build a more comprehensive dimension of employer branding than previous study. The result of this study confirmed the positive relationship between several dimensions of employer branding (work values, diversity, and salary and incentives) and intention to apply.
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Dediek Tri Kurniawan AU - Sopiah AU - Lohana Juariyah AU - Afwan Hariri Agus Prohimi AU - Yesiana ihda Kusnayain PY - 2020 DA - 2020/12/23 TI - How COVID-19 Pandemic Changes Job Seeker Perceptions about an Indonesian Giant Startup as Top Employers BT - Proceedings of the International Conference on Business and Management Research (ICBMR 2020) PB - Atlantis Press SP - 290 EP - 299 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.201222.042 DO - 10.2991/aebmr.k.201222.042 ID - Kurniawan2020 ER -