The Relationship of Trust, Product Attractiveness, and Technology Features Towards the Technology Acceptance Model in the Case of Vending Machine
- DOI
- 10.2991/aebmr.k.201222.032How to use a DOI?
- Keywords
- Vending Machine, Product Attractiveness, Trust, Technology Features, TAM, Perceived Usefulness, Perceived Ease of Use, Intention to Use, Actual Usage
- Abstract
Technology has influenced businesses in various ways by providing a tool for businesses to develop their activities further. In the retail industry, one of the technology developments is business automation through software integration, enabling retail stores to become fully automated, providing convenience for their customers. The most well-known retail automation is vending machines with applications in retail that have been used in many countries for selling food and beverages. However, in Indonesia, the development of vending machines is still considered low. Scholars argue that such low development is due to people’s ignorance on how to use the system. This study makes an attempt to examine this low utilization of vending machines for selling food and beverages by looking at the external factors, such as product attractiveness, technology features, and trust towards the Technology Acceptance Model (TAM). The study was conducted based on a total of 220 respondents in the Greater Jakarta area. The result of this research confirms that technology features have the most significant relationship with the acceptance of vending machines for selling food and beverages in Indonesia; while trust has a positive partial relationship with TAM.
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Alwan Raihan Rabbani AU - Soebowo Musa PY - 2020 DA - 2020/12/23 TI - The Relationship of Trust, Product Attractiveness, and Technology Features Towards the Technology Acceptance Model in the Case of Vending Machine BT - Proceedings of the International Conference on Business and Management Research (ICBMR 2020) PB - Atlantis Press SP - 218 EP - 225 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.201222.032 DO - 10.2991/aebmr.k.201222.032 ID - Rabbani2020 ER -