Improvement of Product Logo, Online Marketing Activities and Cost of Goods Sold Formulation of Pawon Fasdiin

DOI

10.2991/icbmr-18.2019.47How to use a DOI?

Keywords

business coaching, marketing mix, small medium enterprise, product logo, online promotion, cost of goods sold

Abstract

The purpose of the business coaching activities carried out was to improve product logo, maximize online promotional activities and formulate cost of goods sold. This study used a qualitative approach. The object of this research was Pawon Fasdiin which was engaged in the food and beverage industry. This research employed a business coaching method as well as interview and observation as the instruments. Based on the whole discussion and the implementation of business coaching by a coach to Ms. Retno as a coachee, the following conclusions were drawn: the coach and the coachee managed to create a new logo in a combination of yellow and green as the identity of the brand Pawon Fasdiin; Pawon Fasdiin now uses COGS and profit margin formulae to properly calculate the cost incurred to produce each product; and Pawon Fasdiin’s Instagram account now is better and more consistent in promoting its products, and the coach as well as the coachee agreed to separate the personal account and business account of Pawon Fasdiin.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jeihan Alhakim
AU  - Hasnul Suhaimi
PY  - 2019/03
DA  - 2019/03
TI  - Improvement of Product Logo, Online Marketing Activities and Cost of Goods Sold Formulation of Pawon Fasdiin
BT  - Proceedings of the 12th International Conference on Business and Management Research (ICBMR 2018)
PB  - Atlantis Press
SP  - 291
EP  - 295
SN  - 2352-5428
UR  - https://doi.org/10.2991/icbmr-18.2019.47
DO  - 10.2991/icbmr-18.2019.47
ID  - Alhakim2019/03
ER  -