The Addition of Channel Distribution and Media Campaign in SME Abelarosa Collection

DOI

10.2991/icbmr-18.2019.39How to use a DOI?

Keywords

business Coaching, channel, promotion, channel development, social media promotion

Abstract

The predicament for retail business is not only experienced by large businesses, but small and medium-sized business also presents to feel its effects. Nowadays, every business should make the changes or development of its business in order to still be able to compete and survive. This research has been done on Abelarosa Collection, which is one of the Small and Medium Enterprises (SMEs) that focusing on retail trade. This research uses a business coaching method where researchers will observe and discuss the business processes directly to Abelarosa Collection. A series of structured interviews were conducted with the owner of Abelarosa Collection and the results showed that there are three the main problems facing Abelarosa Collection in this period, which are the issues of the location of the sale, the lack of promotion, and the absence of any program to maintain existing consumers owned by SME. This can be remedied in the following ways: 1) Adding a distribution channel that is owned by Abelarosa Collection 2) Adding and improving methods of promotion that is owned by Abelarosa Collection and 3). Developing a customer relationship program. This research offers section with the addition of the distribution channels and promotion development methods by creating a special brand of social media of Abelarosa Collection as well as the make an online store in E-commerce.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Armita Anastasya
AU  - Anton W. Widjaja
PY  - 2019/03
DA  - 2019/03
TI  - The Addition of Channel Distribution and Media Campaign in SME Abelarosa Collection
BT  - Proceedings of the 12th International Conference on Business and Management Research (ICBMR 2018)
PB  - Atlantis Press
SP  - 236
EP  - 241
SN  - 2352-5428
UR  - https://doi.org/10.2991/icbmr-18.2019.39
DO  - 10.2991/icbmr-18.2019.39
ID  - Anastasya2019/03
ER  -