Gender Differences in Online Shopping: Are Men More Shopaholic Online?

DOI

10.2991/icbmr-18.2019.21How to use a DOI?

Keywords

online shopping, gender difference, emotional level, practicality, trust, risk aversion

Abstract

The purpose of this research is to see how the difference of gender influenced the preference in online shopping. We focus on the emotional level, the level of practicality, and the level of trust felt by every individual regarding online shopping, which relates towards the frequency of online shopping and the total amount spent on online shopping. The technique of data collection is done via a questionnaire that can be filled online. This research found that women are online shopping more than men, but regarding total spending, men spend more than women. Level of trust becomes the biggest factor for men in deciding how often they do online shopping and how much money they spend. Men’s risk aversion influences their activities in online shopping, while women’s risk aversion has no significant effects.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Faizal Pradhana
AU  - Prani Sastiono
PY  - 2019/03
DA  - 2019/03
TI  - Gender Differences in Online Shopping: Are Men More Shopaholic Online?
BT  - Proceedings of the 12th International Conference on Business and Management Research (ICBMR 2018)
PB  - Atlantis Press
SP  - 123
EP  - 128
SN  - 2352-5428
UR  - https://doi.org/10.2991/icbmr-18.2019.21
DO  - 10.2991/icbmr-18.2019.21
ID  - Pradhana2019/03
ER  -