Research on the Path and Function of Precision Marketing of Agricultural Products Brands Based on Big Data

DOI

10.2991/978-94-6463-064-0_70How to use a DOI?

Keywords

Big data; precision marketing; agricultural product brand

Abstract

The technological change of big data has accelerated the process of transforming traditional agriculture to modern agriculture, digital agriculture and information agriculture, and has also provided a solid basis for precision marketing of agricultural products. This article is based on the actual combat of special agricultural product information flow advertising, summarizes the four key processes of data-driven agricultural product brand precision marketing, and refines the important impact of big data on agricultural product regional brand precision marketing, which is the programmatic and instrumentalization of agricultural product brand marketing, Intelligence provides reference ideas.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yu Yan
AU  - Bo Zhang
PY  - 2022
DA  - 2022/12/27
TI  - Research on the Path and Function of Precision Marketing of Agricultural Products Brands Based on Big Data
BT  - Proceedings of the 2022 3rd International Conference on Big Data and Social Sciences (ICBDSS 2022)
PB  - Atlantis Press
SP  - 683
EP  - 690
SN  - 2589-4900
UR  - https://doi.org/10.2991/978-94-6463-064-0_70
DO  - 10.2991/978-94-6463-064-0_70
ID  - Yan2022
ER  -