Research on Rural Tourism Precision Marketing Path Based on Big Data Application

DOI

10.2991/978-94-6463-064-0_110How to use a DOI?

Keywords

Big Datat; Rural tourism; precision marketing

Abstract

Now China has ushered in the era of big data. In this context, data has begun to show its importance in all daily life. China’s rapidly developing tourism industry has begun to realize the importance of data as a resource in market competition. The application of big data, Internet and other technologies can improve the overall development effect of tourism and promote the high-quality management of tourism economy. This paper used big data to analyze the current situation of rural tourism development, used data collection and data analysis to capture the source of tourism consumers and new tourism models of target rural groups, and used big data multivariate statistical analysis to explore the consumption motivation, consumption preference and Consumption Satisfaction of tourism consumers driven by big data. In view of this situation, the author put forward the rural tourism precision marketing strategy based on big data from three aspects: the precision target group, the analysis of customer relationship management, and the implementation feedback. From the rural tourism in the process of building big data, on the one hand, the government, enterprises, tourism consumers get win-win, on the other hand, based on large data precision marketing stunt rural tourism competitiveness, this paper promoted the growth of rural tourism wisdom, the revitalization of the rural economy, the steady development of China’s tourism industry as a whole in the future play a positive role in promoting.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Lei Zhao
AU  - Yang Cai
AU  - Yongling Ding
PY  - 2022
DA  - 2022/12/27
TI  - Research on Rural Tourism Precision Marketing Path Based on Big Data Application
BT  - Proceedings of the 2022 3rd International Conference on Big Data and Social Sciences (ICBDSS 2022)
PB  - Atlantis Press
SP  - 1055
EP  - 1061
SN  - 2589-4900
UR  - https://doi.org/10.2991/978-94-6463-064-0_110
DO  - 10.2991/978-94-6463-064-0_110
ID  - Zhao2022
ER  -