Research on the WeChat Concern of Tourist Attractions Based on Internet Big Data——Taking Li Garden of Wuxi as an Example

DOI

10.2991/978-94-6463-064-0_54How to use a DOI?

Keywords

Big data; Tourist attractions; Li Garden; WeChat attention; COVID-19

Abstract

Big data is mainly represented by digital, text, photo, video, audio and other data information existing in the network space. At present, it has become a hot topic to carry out relevant research with a variety of digital footprints. This paper collects the WeChat tweet digital footprint of Wuxi Li Garden as a sample of data research, and analyzes the number of tweets of WeChat public number in Wuxi Li Garden. The paper selects the top 20 tweets in reading and comments of WeChat tweets, and analyzes tourists’ preference for Li Garden, its characteristic products and hot activities. Meanwhile, through the micro letter hot spot tweeting, the paper analyzes the marketing strategy of self media in Li Garden of Wuxi.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Hong-ying Zhang
AU  - Xiao-wei Bian
PY  - 2022
DA  - 2022/12/27
TI  - Research on the WeChat Concern of Tourist Attractions Based on Internet Big Data——Taking Li Garden of Wuxi as an Example
BT  - Proceedings of the 2022 3rd International Conference on Big Data and Social Sciences (ICBDSS 2022)
PB  - Atlantis Press
SP  - 523
EP  - 533
SN  - 2589-4900
UR  - https://doi.org/10.2991/978-94-6463-064-0_54
DO  - 10.2991/978-94-6463-064-0_54
ID  - Zhang2022
ER  -