Research on the Influence Mechanism of Urban Elderly People’s Willingness to Care for Leisure in Rural Areas

DOI

10.2991/978-94-6463-064-0_38How to use a DOI?

Keywords

Urban elderly; Rural leisure pension; Behavioral willingness; Planned behavior theory; Structural equation model

Abstract

Urban elderly to rural leisure pension is not only a useful supplement to the traditional pension model, but also can promote the transfer of urban pension industry to rural areas, drive the flow of urban factor of production resources to rural areas, and help rural revitalization strategy. Based on the theory of planned behavior and from the micro-perspective of social psychology, this paper establishes a model of the impact mechanism of urban elderly’s rural leisure pension behavior willingness. Using the questionnaire data of urban elderly obtained from a social survey, a structural equation model is chosen to verify the impact path and coefficient between the behavior attitude, subjective norms, self-efficacy, external control, and rural leisure behavior intention. The results show that: the attitude of urban elderly to rural leisure pension has a significant positive impact on behavior intention; subjective norms and self-efficacy have a significant positive impact on the attitude of urban elderly to rural leisure pension, which has an indirect impact on the behavior intention of rural leisure pensions; the impact of external control on the urban elderly to rural leisure pension behavior intention has not reached a statistically significant level. At the same time, using demographic variables to verify and analyze the impact of behavior attitude and behavior intention, the study found that the gender, age, education level, retirement, health status, average monthly income, and children’s frequent home visits of urban elderly are significantly correlated with behavior attitude measurement variables, but they are not correlated with behavior intention measurement variables. Based on the research conclusion, this paper puts forward targeted countermeasures and suggestions from the aspects of strengthening publicity and guidance, improving the retirement treatment and health level of urban elderly, and improving rural infrastructure and public service facilities.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Ningzhi Cai
AU  - Xiaoyan Qiu
AU  - Yingxin Zhang
AU  - Linghui Liu
PY  - 2022
DA  - 2022/12/27
TI  - Research on the Influence Mechanism of Urban Elderly People’s Willingness to Care for Leisure in Rural Areas
BT  - Proceedings of the 2022 3rd International Conference on Big Data and Social Sciences (ICBDSS 2022)
PB  - Atlantis Press
SP  - 335
EP  - 358
SN  - 2589-4900
UR  - https://doi.org/10.2991/978-94-6463-064-0_38
DO  - 10.2991/978-94-6463-064-0_38
ID  - Cai2022
ER  -