Proceedings of the 2022 International Conference on Bigdata Blockchain and Economy Management (ICBBEM 2022)

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A Study on the Impact of “Management Myopia” on Consumer Empathy—Based on Gym-Based E-Commerce Promotion Text Analysis

Authors
Kunxiu Lu1, Ying Li1, *, Fei Lei2, Linsha Liang2
1School of Management, Guangdong University of Science and Technology, Dongguan, China
2School of Finance and Economics, Guangdong University of Science and Technology, Dongguan, China
*Corresponding author. Email: 421537246@qq.com
Corresponding Author
Ying Li
Available Online 20 December 2022.
DOI
10.2991/978-94-6463-030-5_130How to use a DOI?
Keywords
Management Myopia; Consumer Empathy; E-Commerce Promotion; Text Analysis
Abstract

Short-sightedism shows that managers are more inclined to the interests that can be satisfied at the moment. Under the influence of innate and acquired, managers will transmit this characteristic to consumers through promotion methods. Short-sighted features will be fully reflected in e-commerce texts. Based on text analysis, we collect and process gym e-commerce texts in Dongguan. We find that direct and indirect words with short-sighted features frequently appear. After consumers communicate interactively based on e-commerce texts, the direct words of short-sighted features have little effect on consumers’ attitudes, cognition and behavior, while the indirect words of short-sighted features have little effect on consumers’ attitudes, cognition and behavior. Has a significant impact and gained the establishment of consumer empathy.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 International Conference on Bigdata Blockchain and Economy Management (ICBBEM 2022)
Series
Atlantis Highlights in Intelligent Systems
Publication Date
20 December 2022
ISBN
978-94-6463-030-5
ISSN
2589-4919
DOI
10.2991/978-94-6463-030-5_130How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Kunxiu Lu
AU  - Ying Li
AU  - Fei Lei
AU  - Linsha Liang
PY  - 2022
DA  - 2022/12/20
TI  - A Study on the Impact of “Management Myopia” on Consumer Empathy—Based on Gym-Based E-Commerce Promotion Text Analysis
BT  - Proceedings of the 2022 International Conference on Bigdata Blockchain and Economy Management (ICBBEM 2022)
PB  - Atlantis Press
SP  - 1306
EP  - 1314
SN  - 2589-4919
UR  - https://doi.org/10.2991/978-94-6463-030-5_130
DO  - 10.2991/978-94-6463-030-5_130
ID  - Lu2022
ER  -