Proceedings of the 2022 International Conference on Bigdata Blockchain and Economy Management (ICBBEM 2022)

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Study on the Developing Environmental Index System of TCM Industry——Is Based on the Empirical Data from Zhangshu City and Bozhou City

Authors
Renwenya Luo1, Junyong Wagn1, Xia Liu1, 2, *
1School of Economics and Management, Jiangxi University of Chinese Medicine, Nanchang, Jiangxi, China
2Social Medicine, Jiangxi University of Chinese Medicine, Nanchang, Jiangxi, China
*Corresponding author. Email: 653443423@qq.com
Corresponding Author
Xia Liu
Available Online 20 December 2022.
DOI
10.2991/978-94-6463-030-5_115How to use a DOI?
Keywords
Tourism Industry; Boston Matrix; Development Strategy; Jiangxi Province
Abstract

Objective To use the Delphi method to construct the environmental index system of TCM industry development, and to provide suggestions and countermeasures to better promote the development of TCM industry. Methods The index pool was initially formed through literature analysis, and 20 experts in the industry were selected to evaluate the alternative indicators, and to select the indicators and determine the index weights according to the evaluation results to finally form the index system. Results The positive coefficient of experts in the two indicators was 75% and 100%, respectively, and the degree of expert authority was 0.835 and 0.846 (p < 0.01),The expert coordination coefficients were 0.659 and 0.639, respectively (p < 0.05),The index system finally includes 3 level-1 indicators, 7 level-2 indicators and 28 level-3 indicators. Conclusion The indicators constructed by the Delphi method have high reliability and feasibility, and the results of the environmental evaluation index system of TCM industry development are credible. Finally, this study measured and analyzed the development environment of the TCM industry in Zhangshu and Bozhou cities, and provided countermeasures to optimize the TCM industry development environment with SWOT analysis.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 International Conference on Bigdata Blockchain and Economy Management (ICBBEM 2022)
Series
Atlantis Highlights in Intelligent Systems
Publication Date
20 December 2022
ISBN
978-94-6463-030-5
ISSN
2589-4919
DOI
10.2991/978-94-6463-030-5_115How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Renwenya Luo
AU  - Junyong Wagn
AU  - Xia Liu
PY  - 2022
DA  - 2022/12/20
TI  - Study on the Developing Environmental Index System of TCM Industry——Is Based on the Empirical Data from Zhangshu City and Bozhou City
BT  - Proceedings of the 2022 International Conference on Bigdata Blockchain and Economy Management (ICBBEM 2022)
PB  - Atlantis Press
SP  - 1143
EP  - 1157
SN  - 2589-4919
UR  - https://doi.org/10.2991/978-94-6463-030-5_115
DO  - 10.2991/978-94-6463-030-5_115
ID  - Luo2022
ER  -