Proceedings of the 2022 International Conference on Bigdata Blockchain and Economy Management (ICBBEM 2022)

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Design and Implementation of Enterprise Refined Marketing System Under the Background of Big Data

Authors
Xiaoyi Yuan1, *, Yu Chen1
1Chongqing College of Architecture and Technology, Chongqing, China
*Corresponding author. Email: shinebob@163.com
Corresponding Author
Xiaoyi Yuan
Available Online 20 December 2022.
DOI
10.2991/978-94-6463-030-5_76How to use a DOI?
Keywords
Refined; Marketing; Visual Analysis; Cluster Analysis
Abstract

In this paper, by adopting big data technology and methods, and combining with Java and Spring MVC framework, the construction of enterprise refined marketing system is completed, and the purpose of providing better service for enterprise refined marketing system is achieved by building the system. The construction of refined marketing system is based on customer segmentation. Through big data technology operations such as data collection, data preprocessing, data analysis and mining, it has realized the function of improving the convenience and efficiency of enterprise data query and decision-making, which is conducive to broadening marketing channels and improving customer satisfaction. At the same time, it is also helpful to promote the refined management of enterprise marketing, and finally realize the improvement of marketing efficiency. The application of the system to the marketing system has promoted the pace of refined development of the system and achieved the enterprise goal of low-cost and sustainable development. In addition, the refined marketing system also provides powerful materials for marketing.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 International Conference on Bigdata Blockchain and Economy Management (ICBBEM 2022)
Series
Atlantis Highlights in Intelligent Systems
Publication Date
20 December 2022
ISBN
978-94-6463-030-5
ISSN
2589-4919
DOI
10.2991/978-94-6463-030-5_76How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Xiaoyi Yuan
AU  - Yu Chen
PY  - 2022
DA  - 2022/12/20
TI  - Design and Implementation of Enterprise Refined Marketing System Under the Background of Big Data
BT  - Proceedings of the 2022 International Conference on Bigdata Blockchain and Economy Management (ICBBEM 2022)
PB  - Atlantis Press
SP  - 763
EP  - 772
SN  - 2589-4919
UR  - https://doi.org/10.2991/978-94-6463-030-5_76
DO  - 10.2991/978-94-6463-030-5_76
ID  - Yuan2022
ER  -