Proceedings of the International Conference On Applied Science and Technology 2019 - Social Sciences Track (iCASTSS 2019)

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Orange Agribusiness Development Strategy in Banyuwangi

Authors
Ardito Atmaka Aji, Kurniawan Muhammad Nur, Bagus Putu Yudhia Kurniawan
Corresponding Author
Ardito Atmaka Aji
Available Online October 2019.
DOI
10.2991/icastss-19.2019.5How to use a DOI?
Keywords
Banyuwangi regency, development strategy, orange agribusiness
Abstract

This research aims to get the priority of orange agribusiness development strategies in Banyuwangi Regency. Banyuwangi Regency was a national orange agribusiness center (pilot project) that has been established by The Ministry of Agriculture. This research uses a qualitative descriptive study. Data was collected by observation, interviews and documentation. The research location was Bangorejo Subdistrict, Banyuwangi Regency, as the highest orange producing center in Banyuwangi Regency. The informants selection uses purposive sampling technique. Head of Horticultural Division of Banyuwangi Agriculture Office become the key informant. Data analysis techniques are IFE and EFE Analysis, IE Matrix, SWOT Matrix and QSPM Matrix. The results showed that the affecting factors of oranges production in Banyuwangi Regency were (1) plant population, (2) number of productive plants, (3) soil quality, (4) experienced labor. The general strategy in this research was quadrant II (Grow and develop). Strategic priority to increase orange agribusiness commodities uses the S-O (Strengths-Opportunities) strategy through increased production and quality of orange to meet market demand by utilizing the role of agricultural extension agents.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Conference On Applied Science and Technology 2019 - Social Sciences Track (iCASTSS 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
October 2019
ISBN
978-94-6252-810-9
ISSN
2352-5398
DOI
10.2991/icastss-19.2019.5How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Ardito Atmaka Aji
AU  - Kurniawan Muhammad Nur
AU  - Bagus Putu Yudhia Kurniawan
PY  - 2019/10
DA  - 2019/10
TI  - Orange Agribusiness Development Strategy in Banyuwangi
BT  - Proceedings of the International Conference On Applied Science and Technology 2019 - Social Sciences Track (iCASTSS 2019)
PB  - Atlantis Press
SP  - 382
EP  - 385
SN  - 2352-5398
UR  - https://doi.org/10.2991/icastss-19.2019.5
DO  - 10.2991/icastss-19.2019.5
ID  - Aji2019/10
ER  -