Proceedings of the International Conference on Applied Science and Technology on Social Science 2023 (iCAST-SS 2023)

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The Influence of Writing Style and Events in Headlines on the Choices of Students in the Publishing Program, Department of Graphic Engineering and Publishing, in Reading News Content

Authors
Fani Nur Jannah1, *, Mohammad Fauzy1
1Printing Technology and Publishing Department Politeknik Negeri Jakarta, Depok, Indonesia
*Corresponding author. Email: fani.nur.jannah@grafika.pnj.ac.id
Corresponding Author
Fani Nur Jannah
Available Online 15 February 2024.
DOI
10.2991/978-2-38476-202-6_70How to use a DOI?
Keywords
news headlines; news choices; active-passive sentences
Abstract

This study examines the influence of writing style and the presented issue in news headlines on the choice to read the content of the news. The study investigates the extent to which the writing style and events in news headlines affect the reader's decision to continue reading the news content. If there is an influence from either or both of these variables, then the news headline is confirmed as a predictor for the reader's choice to read the news content. Publications on the research of the effect of news headlines in journals over the past 10 years (2013–2023) have not been conducted. However, understanding the influence of news headlines on the reader's choice can explain why certain news articles in online media are widely read or abandoned by readers. The study was conducted on students in the Publishing Program, Department of Graphic Engineering and Publishing, Jakarta State Polytechnic, in the academic year 2023/2024. The research findings indicate that whether the headline uses an active or passive voice significantly influences the reader's decision to read the news content, with a Pearson Chi-Square value of Asymp. Sig. (2-Side) = 0.00, which is < 0.05. The influence occurs in news articles containing factual events as well as articles containing opinion events in the headlines. This research utilized a quasi-experimental design. Treatments were prepared using two types of news headlines. The results of the treatments for each type of news headline on the readers were analyzed using the Chi-Square statistical method.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Applied Science and Technology on Social Science 2023 (iCAST-SS 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
15 February 2024
ISBN
978-2-38476-202-6
ISSN
2352-5398
DOI
10.2991/978-2-38476-202-6_70How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Fani Nur Jannah
AU  - Mohammad Fauzy
PY  - 2024
DA  - 2024/02/15
TI  - The Influence of Writing Style and Events in Headlines on the Choices of Students in the Publishing Program, Department of Graphic Engineering and Publishing, in Reading News Content
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science 2023 (iCAST-SS 2023)
PB  - Atlantis Press
SP  - 484
EP  - 489
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-202-6_70
DO  - 10.2991/978-2-38476-202-6_70
ID  - Jannah2024
ER  -