Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022)

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INCREASING THE POTENTIAL OF SMEs THROUGH ON LINE MARKETING AND SPICE PRODUCT PACKAGING INNOVATIONS IN MORELA AND MAMALA REGIONS

Authors
Dwi Hariyanti1, *, Jaelani Masidonda2
1Ambon State Polytechnic, Ambon, Indonesia
2Darusalam University Ambon, Nusaniwe, Indonesia
*Corresponding author. Email: dwi.hariyanti1976@gmail.com
Corresponding Author
Dwi Hariyanti
Available Online 30 December 2022.
DOI
10.2991/978-2-494069-83-1_122How to use a DOI?
Keywords
Online marketing and packaging innovation (packaging improvement)
Abstract

In the area of ​​Morela and Mamala is one of the areas producing nutmeg juice and the nutmeg in the Maluku region. The problems experienced by these SMEs are related to the marketing and packaging of nutmeg tea. Therefore, this paper seeks to be able to help solve the problems that occur in these SMEs. This paper aims to help related to the marketing and packaging of nutmeg tea. The steps taken include identifying problems, making online marketing designs and packaging innovations. After that, product trials on online marketing design and packaging innovation. The object of this activity is SMEs in Mamala and Morela villages, Lehitu District, Central Maluku Regency. This paper has been able to solve UK problems by making online marketing and packaging innovations (packaging improvements).

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
30 December 2022
ISBN
978-2-494069-83-1
ISSN
2352-5398
DOI
10.2991/978-2-494069-83-1_122How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Dwi Hariyanti
AU  - Jaelani Masidonda
PY  - 2022
DA  - 2022/12/30
TI  - INCREASING THE POTENTIAL OF SMEs THROUGH ON LINE MARKETING AND SPICE PRODUCT PACKAGING INNOVATIONS IN MORELA AND MAMALA REGIONS
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022)
PB  - Atlantis Press
SP  - 705
EP  - 707
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-83-1_122
DO  - 10.2991/978-2-494069-83-1_122
ID  - Hariyanti2022
ER  -