Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022)

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Gen Z in Minangkabau: Do They Still Use the Proper Term of Address?

Authors
Eri Ester Khairas1, *, Yenniwarti Rafsyam1, Puti Jeannisa Audy Kristi1, Anggia Yanuar Prasastri1
1CE Department, EE Department, BA Department, Politeknik Negeri Jakarta, Depok, Indonesia
*Corresponding author. Email: eri.esterkhairas@pnj.ac.id
Corresponding Author
Eri Ester Khairas
Available Online 30 December 2022.
DOI
10.2991/978-2-494069-83-1_73How to use a DOI?
Keywords
Generation Theory; Gen Z; Minangkabau; Term of Address
Abstract

Generations Z, known as iGenerations, are internet generations born in 1995–2010 and have a close life with technology and cyberspace based on Generation Theory by Graeme Codrington & Sue Grant-Marshal. This condition influences the personality, attitude, and behavior of Gen Z, especially the change of communication behavior. One of the elements of communication is the term of address, which is used by Gen Z in Minangkabau. Term of address in Minangkabau is known as Kato Nan Ampek. This research aims to determine whether there are changes and shifts in the use of the term of address in the kinship (Kato Nan Ampek) by Gen Z in Minangkabau. This study uses descriptive qualitative method. It analyzes the communication behavior of Gen Z in the digital era through WhatsApp interviews. The results show that the use of term of address among Gen Z in Minangkabau has faded. It can be seen from the comparison of the use of Term of Address (TOA) between the previous generations and Gen Z. These influenced by factors among others are the development of information technology, western culture, environment, and cross-cultural marriages.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
30 December 2022
ISBN
978-2-494069-83-1
ISSN
2352-5398
DOI
10.2991/978-2-494069-83-1_73How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Eri Ester Khairas
AU  - Yenniwarti Rafsyam
AU  - Puti Jeannisa Audy Kristi
AU  - Anggia Yanuar Prasastri
PY  - 2022
DA  - 2022/12/30
TI  - Gen Z in Minangkabau: Do They Still Use the Proper Term of Address?
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022)
PB  - Atlantis Press
SP  - 403
EP  - 407
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-83-1_73
DO  - 10.2991/978-2-494069-83-1_73
ID  - Khairas2022
ER  -