Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022)

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Tourism Business and Creative Economy: The Post Pandemic Recovery Efforts Through Online Platform Case Study in Kupang City

Authors
Yudha Eka Nugraha1, *, Veronika A. S. M. Flora1, Christina Welly Plaituka1, Christina Mariana Mantolas1
1Tourism Department, Kupang State Polytechnic, Kupang, Indonesia
*Corresponding author. Email: yudhaekanugraha@gmail.com
Corresponding Author
Yudha Eka Nugraha
Available Online 30 December 2022.
DOI
10.2991/978-2-494069-83-1_36How to use a DOI?
Keywords
Tourism Business; Creative Economy; COVID-19 Pandemic; Online Platform
Abstract

The pandemic has had a negative impact on all sectors including business, especially tourism industry and creative economy sector. Recovery efforts are needed for managers of tourism business units and the creative economy by using application of online platform for marketing tourism products. However, the effectiveness of online platform is not yet measured. Currently, the majority of consumers are starting to engage to online platforms and it leads opportunity for the tourism and creative economy business units to revive their businesses. This research used qualitative research through a research instrument approach, namely interview guidelines conducted on the manager of the tourism business unit in Kupang City. The result of this research shows that about 460 tourism business in Kupang City have the same negative impact due to COVID-19 outbreak. However, they learn how to operate online platform such as Instagram, facebook, website, and marketplace such as shopee, Lazada, and Tokopedia to survive in pandemic situation.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
30 December 2022
ISBN
978-2-494069-83-1
ISSN
2352-5398
DOI
10.2991/978-2-494069-83-1_36How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yudha Eka Nugraha
AU  - Veronika A. S. M. Flora
AU  - Christina Welly Plaituka
AU  - Christina Mariana Mantolas
PY  - 2022
DA  - 2022/12/30
TI  - Tourism Business and Creative Economy: The Post Pandemic Recovery Efforts Through Online Platform Case Study in Kupang City
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022)
PB  - Atlantis Press
SP  - 200
EP  - 205
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-83-1_36
DO  - 10.2991/978-2-494069-83-1_36
ID  - Nugraha2022
ER  -