Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022)

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Digital Marketing Design for Small and Medium Enterprises of Amplang Crackers

Authors
Amiril Azizah1, *, Karyo Budi Utomo2, Zainal Arifin3, Ratna Wulaningrum4, Muhammad Aji Pangestu2
1Business Administration Department, Politeknik Negeri Samarinda, Samarinda, Indonesia
2Information Technology Department, Politeknik Negeri Samarinda, Samarinda, Indonesia
3Chemical Engineering Department, Politeknik Negeri Samarinda, Samarinda, Indonesia
4Accounting Department, Politeknik Negeri Samarinda, Samarinda, Indonesia
*Corresponding author. Email: amirilazizah@polnes.ac.id
Corresponding Author
Amiril Azizah
Available Online 30 December 2022.
DOI
10.2991/978-2-494069-83-1_115How to use a DOI?
Keywords
e-Commerce; eAmplang; PHP; MySql
Abstract

Information technology as one crucial to solving several problems. Including the small and medium enterprises (SME)). Amplang crackers which the small business in Samarinda needs to develop digital marketing to increase sales. The objective of this research creating a system of digital marketing or the famous e-commerce application for online stores. The application uses a website to make it accessible to the customer to make orders from other places. The benefit of using online purchases is the customer reduces cost and efficiency. Moreover, digital marketing will influence small businesses in the long term and in the future small and medium enterprises (SME).

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
30 December 2022
ISBN
978-2-494069-83-1
ISSN
2352-5398
DOI
10.2991/978-2-494069-83-1_115How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Amiril Azizah
AU  - Karyo Budi Utomo
AU  - Zainal Arifin
AU  - Ratna Wulaningrum
AU  - Muhammad Aji Pangestu
PY  - 2022
DA  - 2022/12/30
TI  - Digital Marketing Design for Small and Medium Enterprises of Amplang Crackers
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022)
PB  - Atlantis Press
SP  - 661
EP  - 664
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-83-1_115
DO  - 10.2991/978-2-494069-83-1_115
ID  - Azizah2022
ER  -