Proceedings of the International Conference on Applied Science and Technology on Social Science 2021 (iCAST-SS 2021)

Tourists Perceptions and Preferences of Sustainable Rural Tourism Management: A Case Study on the Bakas Tourism Area, Banjarangkan Sub District Klungkung Regency, Bali.

Authors
I Komang Mahayana Putrakomangmahayanaputra@pnb.ac.id
Business Administration, Bali State Polytechnic, Badung, Bali Province, Indonesia
Ni Wayan Sumetriwayansumetri@pnb.ac.id
Business Administration, Bali State Polytechnic, Badung, Bali Province, Indonesia
I Dewa Made Partikadewamadepartika@pnb.ac.id
Accounting Deparment, Bali State Polytechnic, Badung, Bali Province, Indonesia
I Wayan Eka Dian Rahmanurahmanu.eka@pnb.ac.id
Business Administration, Bali State Polytechnic, Badung, Bali Province, Indonesia
Cokorda Gede Putra Yudistiragedeputrayudistira@pnb.ac.id
Business Administration, Bali State Polytechnic, Badung, Bali Province, Indonesia
Kadek Dwi Cahaya Putradwicahayaputra@pnb.ac.id
Business Administration, Bali State Polytechnic, Badung, Bali Province, Indonesia
Corresponding Author
I Komang Mahayana Putrakomangmahayanaputra@pnb.ac.id
Available Online 4 March 2022.
DOI
10.2991/assehr.k.220301.050How to use a DOI?
Keywords
Tourism village; perceptions; preferences; destination management; Covid 19
Abstract

The COVID-19 pandemic has had a tremendous impact on the development of the tourism sector in Bali. The pressure on the tourism industry is most evident in the massive decline in foreign tourist arrivals with massive cancellations and a drop in bookings. UNWTO recommendations, in order to speed up recovery time, it is very important for stakeholders to understand possible changes in tourist preferences and behaviour. Tourist village managers need to understand the changing needs and desires of tourists in order to be able to provide security and comfort guarantees in visiting tourist village destinations. The purpose of this study is to map the important factors that are considered in the management of tourist villages in order to maintain the operational sustainability of the development of their destinations. The research was conducted in tourist villages, namely Bakas Village in Klungkung Regency using a descriptive approach. Analysis in mapping the important factors of management using Importance Performance Analysis (IPA). Attributes in the management of tourist villages are translated into seven research variables, namely: (1) accommodation and restaurants; (2) accessibility; (3) quality of life (quality of life); (4) tourism services (tourism services); (5) entertainment facilities; (6) heritage and culture; (7) ecology (environment). Measurement of variables using a Likert scale.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the International Conference on Applied Science and Technology on Social Science 2021 (iCAST-SS 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
4 March 2022
ISBN
978-94-6239-547-3
ISSN
2352-5398
DOI
10.2991/assehr.k.220301.050How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - I Komang Mahayana Putra
AU  - Ni Wayan Sumetri
AU  - I Dewa Made Partika
AU  - I Wayan Eka Dian Rahmanu
AU  - Cokorda Gede Putra Yudistira
AU  - Kadek Dwi Cahaya Putra
PY  - 2022
DA  - 2022/03/04
TI  - Tourists Perceptions and Preferences of Sustainable Rural Tourism Management: A Case Study on the Bakas Tourism Area, Banjarangkan Sub District Klungkung Regency, Bali.
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science 2021 (iCAST-SS 2021)
PB  - Atlantis Press
SP  - 302
EP  - 308
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220301.050
DO  - 10.2991/assehr.k.220301.050
ID  - Putra2022
ER  -