The Effect of Brand Trust and Price Perception on Customer Satisfaction on Gold Savings Products at PT Pegadaian (Persero) Balikpapan

DOI

10.2991/assehr.k.220301.126How to use a DOI?

Keywords

Components; Brand Trust; Price Perception; Customer Satisfaction

Abstract

This study was conducted to determine the effect of brand trust and price perception on customer satisfaction on gold savings products at PT Pegadaian (Persero) Balikpapan.The population involved in this study are customers of gold savings products at PT Pegadaian (Persero) Balikpapan. Sampling used purposive sampling method with a total of 50 respondents. The data collection technique is a questionnaire that has been tested for validity and reliability. This research is quantitative. The analytical tool used in this study is the SPSS version 17 application.The independent variables in this study are brand trust and price perception, while the dependent variable is customer satisfaction. The results of this study indicate that: (1) Brand trust has a significant effect on customer satisfaction. (2) Price perception has no significant effect on customer satisfaction. (3) Brand trust and price perception have a significant effect on customer satisfaction.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

Download article (PDF)

TY  - CONF
AU  - Heldina Pristanti
AU  - Kristin Wulansari
AU  - Della Olivia Caterina Kalangit
AU  - Dita Andansari
AU  - Tasya Kiasatina Amimah
PY  - 2022
DA  - 2022/03/04
TI  - The Effect of Brand Trust and Price Perception on Customer Satisfaction on Gold Savings Products at PT Pegadaian (Persero) Balikpapan
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science 2021 (iCAST-SS 2021)
PB  - Atlantis Press
SP  - 765
EP  - 771
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220301.126
DO  - 10.2991/assehr.k.220301.126
ID  - Pristanti2022
ER  -