Study of Micro and Small Business Development Strategies in Economic Recovery Post COVID-19 Pandemic in Kupang-East Nusa Tenggara

DOI

10.2991/assehr.k.220301.004How to use a DOI?

Keywords

MSBs; Strategic Management; TOWS Analysis; Business Development

Abstract

This study aims to provide information on business development strategies MSBs in economic recovery post COVID-19 pandemic in Kupang-East Nusa Tenggara. The type of research used in this study is a qualitative descriptive approach. The sampling technique in this study was Proportional Random Sampling and then Simple Random Sampling, the total sample was 98 MSBs. Data Analysis Techniques using TOWS Matrix Analysis. The analysis results show that the priority for MSBs in Kupang-East Nusa Tenggara is to support diversification/ combination strategy (Strengths-Threats). Those two business development strategies are:(1) Providing infrastructure and technology to use APMK (Card-Based Payment Instruments) or UK(Electronic Money),(2) Optimizing the potential sales volume of new products and product variances by using marketing bundling packages or discounts for both consumer loyalty and new consumers.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Puteri Ayu Pratiwi
AU  - Rosdiana Mata
AU  - Rosmiati
PY  - 2022
DA  - 2022/03/04
TI  - Study of Micro and Small Business Development Strategies in Economic Recovery Post COVID-19 Pandemic in Kupang-East Nusa Tenggara
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science 2021 (iCAST-SS 2021)
PB  - Atlantis Press
SP  - 19
EP  - 23
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220301.004
DO  - 10.2991/assehr.k.220301.004
ID  - Pratiwi2022
ER  -