The Development of Ulap Doyo Handheld Handbag for Application in Pokant Takaq Small and Medium Enterprise, Kalimantan Timur to Support Tourism Sector

DOI

10.2991/assehr.k.220301.128How to use a DOI?

Keywords

Development; bag product design; fashion; East Kalimantan

Abstract

Typical East Kalimantan Handicraft is one of the fields that has a major contribution to improving the regional economy. Craft is one of the creative industry sectors, and creative industries in Indonesia contribute an average of 6.3 percent of GDP to the total National GDP with a value of Rp. 104.6 trillion in 2002-2006. However, not much product development has been carried out by UKM Crafts in East Kalimantan. There has been no attempt to develop products based on customer preferences for handicraft products. These special East Kalimantan handicraft products can contribute to one of the East Kalimantan Regional Medium-Term Development Plans, namely the development of ecotourism as souvenirs or souvenirs. Previous research has been conducted to determine community preferences for doyo fabric. The result is that the community has the main reason to buy fashion products (clothes) from doyo ulcer materials because it is unique, traditional, red black, bright and natural, the community has the second reason because it is comfortable and simple while the third reason is because of the bagga and the fourth reason for choosing product because it is attractive and elegant. here has never been any research on the development of other product designs, namely designs of bags made of ulap doyo woven fabric which are adjusted to the preferences of the community. From the research, it can be concluded that (1) Factors that influence people’s preferences in choosing fashion products from doyo ulcer bag are the main factors: Emotional Appeal and Design Detail with a variance of 48.286% and Design Style factor with a variance of 16.051%. (2) Kansei Society of fashion products from Ulap doyo is proud, fashionable and elegant, beautiful, comfortable, unique, natural and traditional. (3) Design of fashion products from Ulap doyo Ulcer based on the design characteristics obtained from the research results are Design Alternative 1 with the composition of the handle product elements is a ring, the front half cover, the zipper pocket, the gusset, the connection with a strap and button and the material is a combination of a ulap doyo woven fabric and genuine leather. The results of this study will be applied at UKM Ulap Doyo Pokant Takaq, Tenggarong.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Dita Andansari
AU  - Heldina Pristanti
AU  - Said Keliwar
AU  - Darius Shyafari
PY  - 2022
DA  - 2022/03/04
TI  - The Development of Ulap Doyo Handheld Handbag for Application in Pokant Takaq Small and Medium Enterprise, Kalimantan Timur to Support Tourism Sector
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science 2021 (iCAST-SS 2021)
PB  - Atlantis Press
SP  - 778
EP  - 784
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220301.128
DO  - 10.2991/assehr.k.220301.128
ID  - Andansari2022
ER  -